The Cultural Plan

Health of the Cultural Sector

The cultural sector of New York City encompasses a huge range of participants: artists, cultural producers, sponsors, educators, administrators, individual donors, foundations, government agencies, and countless others.

New York City is home to as many artistic disciplines and cultural practices as there are people living here, from the musician who plays in a neighborhood plaza, to the chef who updates traditional recipes with ingredients from the community garden, to the visual artist whose studio is as much a gathering space as the barbershop down the block—arts and culture impact all realms of city life.

In a thriving arts ecology, all participants in the sector have access to the resources they need to succeed in their work. CreateNYC has provided an opportunity for the cultural community to advocate collectively and join together to better understand how a cultural plan can help promote an environment in which all members have what they need to do their work well.

DIFFERENT NEEDS

In early 2017, a group of independent artists and cultural producers convened at the Clinton Hill performance venue JACK for a town hall to discuss the cultural plan. One participant stated “We must not privilege one idea of success, but rather, make success possible at all levels of career development, within all disciplines, and in all modes of working within the field.”

This lesson can apply to individuals and organizations of all sizes—there is no one version of “success” that applies across this vast sector. For instance, historically under-resourced cultural organizations need increased operating support so that cultural programs are executed equitably and in response to stated community needs. Many of these neighborhood-based cultural organizations have strong ties to local residents, businesses, and cultural producers going back decades. Their services are crucial in communities of color and low-income neighborhoods where disinvestment has created a dearth of other programs. Their work also is important in other neighborhoods, offering diverse perspectives and bridging divides. The work of these small, local cultural organizations must be recognized and strengthened, both inside and outside their communities. What they need to thrive, however, can vary greatly from organization to organization.

“Arts organizations need to pay good wages to employees, teaching artists, and artists.”

AKIVA
ARTS AND CULTURAL WORKER, QUEENS

ARTISTS AND CULTURAL WORKERS

Artists and cultural workers understand their work better than anyone. This often leads the cultural field to subsidize itself with free labor: visual artists install shows for one another; program staff double as grant writers and promoters within their own organizations; dancers document one another’s shows on video and in photography. This may allow for discrete programs and projects to succeed but limits the potential for individuals to earn a decent wage. In New York, this can be a major hurdle to a stable, sustainable artistic practice.

Housing and the high cost of living places a significant financial burden on individual cultural workers and their ability to afford to continue working in the cultural sector. While the sector overall has been growing faster than other professional sectors in the city in terms of jobs, wages adjusted for New York’s high costs of living have stagnated. The Center for an Urban Future’s 2015 Creative New York report notes that wages for New York City cultural workers are consistently lower than national averages when adjusting for cost of living.

“Access to the arts is an essential component to raising quality of life in our communities…I’ve seen what these local groups can do with very little resources.”

RAFAEL ESPINAL
COUNCIL MEMBER

For example, according to Creative New York, musicians and singers make $5.71 less, and painters, sculptors, and illustrators make roughly $3.19 less than the national average hourly wage. Creative professionals are also likely to incur more student debt than college graduates in other professions; art schools in particular require low student-teacher ratios and specialized equipment, typically charging commensurately higher tuition. Affordability for cultural workers is further compounded by the proliferation of unpaid internships in the industry, which inherently privilege those with enough personal finances to support themselves. Moreover, currently over 50% of arts majors accept these types of unpaid positions post-graduation. A recent report by the National Association of Colleges and Employers found that “participants in unpaid internships took longer to secure their initial employment than their paid counterparts, and had lower starting salaries.”

While increased general operating support can help raise wages, increased pipeline support (including access to paid internships and professional development for emerging and mid-career cultural workers) is also crucial to making sure sustainable careers in the arts are accessible to all. In early 2016, results of a study showed that the workforce and board membership of DCLA-supported cultural organizations does not reflect the city’s overall diversity of age, race, gender, disability, and other characteristics. Pipeline support is just one strategy for opening doors to our city’s cultural organizations. If the City’s cultural community is to connect with local audiences and thrive into the 21st century, it must engage with the increasingly diverse population. There’s no other way to access the talent and experiences representative of all New Yorkers.

“We need an employment or benefits structure that will support artists’ families, as well.”

XIMENA
ARTIST, BROOKLYN

The following proposals to promote a healthy cultural sector recommend expanded opportunities for work for local artists and cultural workers, and greater connections between cultural organizations and artists and other City agencies. The City will work to partner across agencies and the private sector to promote the broadest range of culture across boroughs to New Yorkers and our guests. CreateNYC sees a role for many partners in the success of the city’s cultural community.

STRATEGIES

HS.1 Support expanded employment opportunities for local artists and arts, cultural, and science workers

Increasingly support individual artists through grants, including to fiscally-sponsored artists.

TIMEFRAME: Short PARTNER(S): DCLA, Arts Councils, Cultural Community

Determine how to provide sufficient compensation to artists and cultural workers, and what compensation levels are needed to allow artists to make a living.

TIMEFRAME: Medium PARTNER(S): DCLA

Create and promote financial management opportunities for artists and cultural workers.

  • Help make accessible financial literacy training.
  • Share information on union eligibility and benefits.

TIMEFRAME: Medium PARTNER(S): DCLA, MOME

Broker connections between nonprofit and for-profit cultural businesses and organizations and City business services.

TIMEFRAME: Medium PARTNER(S): DCLA, SBS

HS.2 Resource arts, culture, and science organizations for success

Explore changes to DCLA’s grant programs.

  • Consider general operating support.
  • Consider multi-year support to groups of all budget sizes.

TIMEFRAME: Short PARTNER(S): DCLA

Streamline grant application processes.

TIMEFRAME: Medium PARTNER(S): DCLA

Support the Trust for Cultural Resources, a public benefit corporation that supports and resources New York City cultural organizations to operate and make available a variety of arts, cultural, broadcasting, community, or work spaces.

TIMEFRAME: Short PARTNER(S): DCLA, Private Sector

HS.3 Support interdependence and collaboration

Support increased marketing efforts by the City and other stakeholders to promote the broadest range of arts and cultural offerings citywide.

TIMEFRAME: Medium PARTNER(S): DCLA, MOME

Support groups beyond established 501(c)(3) organizations.

TIMEFRAME: Medium PARTNER(S): DCLA, MOME

Encourage cooperative organizational models and partnerships including shared administrative tools, co-working spaces, and shared board members for cultural organizations, artists’ networks, and individual artists.

TIMEFRAME: Long PARTNER(S): DCLA, Arts Councils

Help community-based networks to learn from one another, coordinate their efforts, and scale up through collective action.

TIMEFRAME: Medium PARTNER(S): DCLA

Work toward safe and open environments for DIY, artist-run, and alternative arts spaces in collaboration with City agencies.

  • Create a Night Life Ambassador in New York City government to work alongside enforcement agencies to promote and preserve a safe, inventive, creative night life.

TIMEFRAME: Immediate PARTNER(S): DCLA, DCA, MOME, City Council, DOB, NYPD, FDNY

Work closely with the Mayor’s Office of Media and Entertainment (MOME) to promote literary arts and the publishing industry including independent bookstores.

TIMEFRAME: Short PARTNER(S): DCLA, MOME

Work collaboratively with NYCEDC to promote the creative and cultural sectors, including quality nonprofit and for-profit jobs.

TIMEFRAME: Short PARTNER(S): DCLA, NYCEDC

CASE STUDY

THE NEW COALITION OF CULTURALS IN CITY BUILDINGS

In 2016, thirteen cultural organizations operating in City-owned buildings across New York came together to speak with one voice amplified by shared values. They are diverse in geography, leadership, discipline, and artists served, but they come together with the shared values of equity, diversity, and inclusion.

The New Coalition of Culturals in City Buildings includes 651 Arts, BRIC, Caribbean Cultural Center–African Diaspora Institute, The Clemente, Downtown Community Television Center, Harlem Stage, Mabou Mines, MoCADA, Performance Space 122, Pregones Puerto Rican Traveling Theater, Theatre for a New Audience, UrbanGlass, and Weeksville Heritage Center.

They began their work together by advocating for energy subsidies to support their operation of city-owned buildings. They shared:
Our institutions grew out of community and exist to sustain and grow the cultural richness of these communities, which have always been culturally rich. Utility relief is a big step because it allows us to extend our reach and to allow free or low-cost focused cultural programming.

In their successful campaign to secure fiscal year 2017 utilities subsidy investment, they sought to create a replicable pilot within the field. Moreover, in a policy brief submitted to CreateNYC, they suggest learning from resource sharing in other sectors to lower other operational costs like insurances.

The New Coalition began with a timeless strategy of educate, organize, collaborate, and expand, which succeeded in gaining new methods of replicable support.

WHAT WE CAN LEARN


When able to collaborate and share resources and experiences, workers and institutions can best address and meet their own needs.


With operating subsidies, access to meaningful cultural programming will increase and more resources will be available to implement programming equitably and inclusively.


Advocates and government can work together to elevate the field. The New Coalition succeeded because they worked from shared values to speak with one voice, which was heard by government partners who listened to and addressed their stated needs.


 
 
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